Using social media properly is powerful for any business to micro-target potential users, key being understanding “who is the ”user”. Assumptions made on common knowledge are not going to help but different channels could be used for different market segments. Social media enables businesses to engage and influence a greater number of potential clients and promote your events, products or specials on a number of platforms.
At the heart of any social media strategy is content - creative ways of making content interesting targeted to your audience looking for content they find informative, problem-solving and enticing enough to come back for more. Our strategy starts with identifying the correct platform(s) after understanding the business objectives and identifying targeted user base. It incorporates ongoing promotions and current information about your business which is delivered to your clients on a direct and immediate basis rather than a long sales cycle.
Social media marketing is not just about posting but is about having an interesting engagement with customers which is informative and follows a defined strategy. Each social media platform has its guidelines and users, it is important to understand what will work best. It is a long term strategy aimed not only at sales but building loyalty and trust