Case Study: 609 Furniture

609 Furniture provides custom furniture in Toronto, specializing in tables, stands and benches. All furniture are the result of one craftsman’s love for fine, hand-made wood products. No two furniture pieces are the same, as every client gets their very own custom furniture design that best suits their home.
Client has been successful in promoting his business through his personal Facebook account but after some time, he was ready to move his web presence to an actual website that he can call his own.


Why 609 Furniture Decided to Get a New Site


 Client wanted…

  • To get place to showcase his design somewhere
  • To generate interest in his custom furniture work
  • To have a central place where he can receive orders



1. Integrate a Portfolio-Heavy Design

With an industry like 609 Furniture’s, acquiring a portfolio-heavy design is the key to attract the right clientele. By showcasing his work in the right environment, the client is able to give his website a personal touch. Client found it important to have an easy-to-read, attractive one-page website.

  • Simple, parallax design
  • Large, attractive HD-slider
  • Portfolio feature
  • Mobile-friendly design
  • Elegant sliding testimonials
  • Simple Contact us area for orders

 2. Set Up An SEO-Compatible WordPress Site

We recommended a WordPress system for Client, as it is one of the most a reliable and easy-to-maintain systems online. We did the following actions to make it happen:

  • Integrated a WordPress CMS
  • Provided a FREE training upon completion of development

3. Enable Inquiries

It was very important for Client to be able to collect orders on the website as it easily centralized his incoming business. Today, he is able to direct even his existing clients to his website and let them submit an order through the Contact form. We did the following actions to make it happen:

  • Integrated a Contact form
  • Connected the Contact form with Client’s email address





Website traffic123% increase since its launch
Local traffic168% increase in the city of Toronto (Client’s main business source)

SEO – A well-established SEO-compatible website is a great start for any business. Client has ranked for important keywords like “custom furniture toronto”, “wood coffee table”, etc.

Returning visitors – As Client’s customer base got used to placing orders on his website, the rate of his visitors also grew –  2x more returning visitors since launch


“I have enjoyed my collaboration with e-simplified. They have been very professional and have delivered on every element of my website design. I have also appreciated their follow up after the launch and their many helpful suggestions. I feel I am off to a good start with the team at e-simplified.”

Visit 609 Furniture’s Website