So you just invested in a brand new, sleek looking website, your activities on social media and other marketing strategies are driving traffic to your website yet you’re still not converting sales. You seem to be doing all the right things yet ROI just isn’t translating so what seems to be the problem?
Not following simple website rules/guidelines can take a toll on conversions and drastically hinder your sales. Here are a few reasons as to why your website is not converting.
- Not Enough Opportunities to Convert
You should analyze your site to see how many opportunities you are providing your online visitors to convert. If all you have is a contact form on a contact page, your online users may wish to make a purchase or sign up for your newsletter, but simply aren’t able to. Giving your online users easy access to conversion opportunities will increase your conversions. You could include contact information in the header and footer, or opt in opportunities on each page on your site.
- Inadequate Mobile Experience
Mobile landing pages are created differently than landing pages for a laptop. A new report from comScore shows that 65% of all digital media time is on mobile and statistics for desktop is dropping. This goes to show that having a mobile friendly website with impeccable user experience is very important for conversions. Having easy-readability for text, a single call-to-action and having the user get the information they want with the least amount of clicks, are some things to consider to implement on your website.
- Long Process to Complete Checkout Process
Online users demand efficiency of a website, speed, and the least amount of work for the most amount of work done. A form that requires more fields will yield less conversions than a form that requires more. A user at the checkout process means they’re at the bottom of the conversion funnel, thus the easier their online experience, the faster the conversions will be made. For eCommerce websites, guest checkouts are most common now on websites, allowing the user to not have to create an account and fill out an entire form to make their purchase.
- Your Website Load Time is Too Slow
If a user lands on your site which ends up taking too long to load, they will leave. And not only will you lose a sale, but the user will end up with a not-so-good impression of your website and/or company and will most likely not return again. Make sure you have a good hosting provider, are utilizing cache and test your website on a regular basis to track its performance every so often.