For small businesses specifically, every small business solves an issue, so once you know what that issue is, you can make content about that and it will resonate!

Last month, Meta and BuzzFeed brought together creators and entrepreneurs for a live conversation about all things Reels.People re-share Reels nearly 1 billion times daily through DMs on Instagram alone, making Reels one of the best tools to help businesses reach new customers.

For more reading, visit Tips for small businesses getting started with Reels | Meta for Business (facebook.com)