Gaining traffic or attention through social platforms such as Facebook, Twitter, Instagram, LinkedIn has come be called as Social media marketing and has become an essential and effective marketing strategy for organizations looking to gain new customers.
Social Media Marketing is an essential and effective marketing strategy for organizations looking to gain new customers. With more than 20 million Canadians expected to be on social media by 2018,and its ability to target users by criteria such as location, education level, industry and even purchase history is proving to be a very powerful method for businesses to reach out to their target market.
Once a campaign has been created, you can expect engagement and conversations build with your target audience. This provides a positive brand association.
At the heart of any social strategy is content - creative ways of making content interesting targeted to your audience looking for content they find informative, problem-solving and enticing enough to come back for more.
Managing a business page on social media can also generate traffic to your website. Linking your website to different parts of the social media page places a link directly back to your website. This encourages followers to visit your website which can in turn, lead to growing your business.
Just like any other marketing strategy, social media strategy is also about business objectives and identifying target audience. Our strategy is: