Search engine optimization (SEO) uses knowledge and observation of 'how' and 'why' search engines decide which websites offer more value and content to users.
In today's marketplace, a SEO strategy should be at the forefront of your marketing plan. The internet has quickly outpaced all other forms of mass media as the most accessed and accessible source of information—and for businesses to succeed this should be taken advantage of.
Canadians spend more time online than anybody else in the world – an average of 45 hours/month.
85% of internet users find websites through the use of search engines and most of them do not go past 3 pages of the search engine results page (SERP).
There are 2 components to search engine optimization: on-page SEO and off-page SEO.
On-Page SEO refers to the content and infrastructure of your website. One of the ways search engines rank websites is they find keywords on websites that are relevant to search queries made by users. This way, more weight is given to keywords or phrases that are used in prominent places such as headings, subheadings, titles, etc.
Off-Page SEO is a method that can be used to increase the position in search engines of a website by building high quality links. Along with content and relevant keywords, Google and other search engines want to see how many referrals a website has – which are links pointing back to your website.
ESimplified’s SEO services have helped many Toronto businesses become more visible, gain more website traffic and increase revenue. ESimplified’s SEO strategy incorporates understanding of:
We have developed a methodical approach that maximizes results in every possible aspect of search engine optimization, from initial audits and diagnosis, competition analysis, market research, to on-site optimization and performance measurements.