PPC is a highly effective "pull" strategy since it allows businesses to be visible just when the user searches for services or products the business provides. If set wisely, PPC can be a very cost effective and powerful way to generate qualified leads with a high ROI.
PPC is an online marketing model used to direct traffic to websites instantly by displaying ads on pages of Google search pages. Advertisers will only pay when the ads are clicked on hence the term "pay per click".
PPC can have a positive impact on businesses and brands. Some of the benefits are:
Before creating any PPC campaign, we give attention to the business and the industry it deserves. Thoroughly analyzing and understanding each aspect of the business allows us to identify targeted, relevant keywords, understand the target audience and devise a strategy that will drive the right types of leads.
Some things we keep in mind while devising the strategy are: