Humphrey Automation is a small company located in Markham, ON. It supplies pneumatic products to a large distribution network across Canada. Humphrey Automation has been in business for over 30 years.
Humphrey Automation sells 10,000 pneumatic products. Customers used to call the company to find out not only whether a particular product was in stock, but to learn about the product’s specifications. Debra Regis, administrator and accounting manager, explained that process could take hours. Dealing with such customer phone calls meant that employees could not get other work done, making the process highly inefficient.
The firm decided that it needed a way to store and display all of its product information online. Regis noted that no web design firm was willing to take on this complex and intricate project, except for ESimplified.
ESimplifiedcreated an online repository for Humphrey Automation’s product listings. To access product listings, visitors to the site can choose from one of four product categories. Each product category has its own dropdown menu of more specific product categories. This feature makes it easier for customers to find exactly what they’re looking for.
Each product listing also has a link to a PDF of technical specifications, giving the customer all of the information he or she needs to make the right decision.
What impressed Regis the most about ESimplified was its commitment to customer service. “They always work with you,” she said. “They always have a positive attitude. It was always great working with them.”
Regis noted that Humphrey Automation is in a niche industry. Most people are unfamiliar with pneumatic products. However, that wasn’t a barrier for ESimplified. “They took the time to understand our unique business needs,” Regis said. And whatever Regis and her colleagues at Humphrey Automation envisioned for their website, ESimplified’s staff made it come to life.
“It was a breath of fresh air,” Regis declared. “I wouldn’t hesitate to recommend ESimplified.”