This month’s website launch is equitynow.ca. Equity Now is a mortgage broker located in Pickering, Ontario that provides various mortgage solutions. The client approached ESimplified to develop a brand new website for their company.
The project entails a semi-customized site, providing valuable information of the services provided. The client provided specialized content in a timely manner and we took the time to understand the specific industry and develop a practical yet appealing website to give a clean, simple yet informative feel.
The client’s primary goal for this website is to generate leads so we placed a form on the home page as well as buttons on the rest of the pages that would take the user to a lead generating form. The forms are used to collect the visitor’s information in order for the client to turn their prospects into customers.
Equity Now also realizes the importance of being visible on search engines and the value of search engine optimization. We are working on their SEO so that the visibility is strengthened over time.